Limiting Color Options In Your Screen Printing Shop
Starting a screen printing business is a big step, and one of the most important decisions you'll make is choosing the colors of ink you'll offer. While it might be tempting to offer a wide variety of colors from the outset, limiting your color options can be a smart move for several reasons. In this article, we'll explore why limiting your ink colors is a good strategy when starting out in the screen printing business, and what the benefits are of starting simple vs. using Pantone color matching.
Pantone Color Matching: What is it?
Before we dive into the benefits of limiting your color options, it's important to understand what Pantone color matching is. Pantone is a color system used by graphic designers and printers to ensure consistent color representation across different media. Pantone color matching involves using a specific formula of ink to match a particular Pantone color, which can be helpful for printing a specific shade of a particular color.
Benefits of Limiting Color Options
Efficiency and Speed
When you're just starting out, it's important to keep things simple and streamlined. Offering a limited number of ink colors will allow you to be more efficient and faster in your production process. Instead of being focused on mixing colors, your customers will choose from the list of colors you provide them. This will also allow you to build a reputation for quality and consistency, which is essential in the screen printing business.
Cost Savings
Screen printing ink can be expensive, and having a large inventory of different colors can quickly add up. By limiting your color options, you can save money by only purchasing the ink colors you need. This can help you stay within budget and keep your costs down, which is important when you're just starting out and trying to establish your business.
Simplified Design Process
Screen printing is all about creating designs that look great and stand out. When you limit your color options, you simplify the design process, making it easier to create designs that are bold, bright, and eye-catching. You'll be able to focus on creating designs that are striking and memorable, which will help you build a strong brand and establish your business.
The Benefits of Starting Simple vs. Pantone Color Matching
Starting simple by limiting your color options is a great way to get your screen printing business off the ground, but as your business grows, you may want to consider adding Pantone color matching to your offerings. This will allow you to offer a wider range of color options and be able to match specific Pantone colors for clients who need them. However, it's important to keep in mind that using Pantone color matching will require a higher level of expertise and more expensive equipment, so it's a decision that should be made carefully as your business grows.
In conclusion, limiting your color options when starting a screen printing business is a smart move. It will allow you to be more efficient, save money, and simplify the design process. As your business grows, you may want to consider adding Pantone color matching to your offerings, but it's important to weigh the costs and benefits carefully. So, if you're just starting out in the screen printing business, consider limiting your color options and focus on producing high-quality designs that stand out from the crowd.
